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LOOT4LEADS.COM.
Introduction
Thank you for taking the first step in achieving
success with CPA marketing and networks. It's definitely the new way to make
money in affiliate marketing and this guide is an online version so that any
updates can be made easily and you don't have to download another ebook.
I consistently follow new CPA trends, hot offers, what works, and what
doesn't, and in all my findings, they will all be displayed here. Make
sure you take the time to really go through each step of this guide so you
have a good idea of how to follow the steps to succeed. If you follow
and actually implement these steps, this system will work for you. So
let's get started!
Loot4Leads.com Contents
Section I -
Advanced
|
Section II -
Advanced
|
Section III - Advanced
|
Section IV -
Advanced
|
Section I -
Advanced
Outsourcing Design Work / Landing Pages
I'm not good at designing anything and wouldn't even know where to begin on
trying to create a logo or header for a mini site or landing page that I need
created for any of my CPA campaigns. That's why I outsource all my design
work to freelancers that specialize in this area that are looking for work.
When you outsource work, it means that you are having someone else do the work
for you and there are many sites available to you with lots of good freelancers.
The best ones that I use are Scriptlance.com, GetAFreelancer.com, and Elance.com.
The process is very simple when you want to get something like a basic
landing page created for you.
After the project was submitted, I immediately got back 36 bids from people
that wanted to do the job for me ranging from $10 to $125. I only use
freelancers that already have good feedback so I don't run into any issues with
them. I also look for freelancers that do quality work so I'm happy to pay
more than the lowest bid because I expect the quality work in return.
That's why I picked the freelancer that quoted me $55. Once I selected the
bid, then I simply had to escrow the funds to Scriptlance.com so that both
parties are secure during the entire project.
Once my website was complete, the freelancer sent me the files, and I
released the escrow payment. It's very easy to outsource any work (not
just design) by using freelance sites. The prices are usually very low the quality of work is very good. If
you can design your own websites, you can save a lot of money rather than
outsourcing, but my main focus is to spend my time marketing my websites so they
can generate revenue for me.
If you need design work done such as a landing page, help with installing
your email capture form, or want a complete website built from scratch, I
strongly suggest you use any of the freelance sites I mentioned with confidence
to get the job done. Just register to any of the sites and most of them
you can post your project for free.
Scriptlance to me is the best overall
freelance site out there and its free to post your projects there.
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How to Increase Your Payouts
Did you know you can usually get paid more than what the
offers show for a payout in most CPA networks? There are hundreds of CPA networks out there and each one is competing for
your business and revenue that you generate for them. This gives you power
to ask your affiliate manager for a raise on any particular offer that you are
interested in promoting.
To give you an example, I am promoting the FreeFlys offer on one network that
pays $.90 per lead but was able to get $1.05 from another network. All I
did was send an email to my affiliate manager asking them if I could get
anything above $.90 that I would switch my traffic of this offer to their
network. This works well because if you are already promoting an offer on
one network and getting leads, the affiliate manager knows that they have the
chance to get instant revenue from you, so raising the lead amount isn't a
problem for them typically. However, it's sometimes very hard to get a
raise for any offers that are under $2 because there's just not enough profit
margin to go around for everyone.
Anytime I want a raise on an offer, I just send an email to my affiliate
manager on that network and usually it will work every time. Typically you
need to be established making money for the network for at least a month or two
consistently before they will just give you a bump on any offer. If you
can get a lot of consistent leads on one particular offer, normally this would
qualify you for a lead raise. Don't be afraid to ask for raises on leads
to your affiliate manager as they will do everything they can to earn revenue
with you.
What you don't want to do is ask your affiliate manager for a raise on every
offer or send them an email a couple times a week asking for raises. Make
sure that you only ask for raises on offers that you are actively promoting and
will generate leads for. Because if you ask for a raise on an offer that
you don't promote, it's not going to look good when you ask for a raise the next
time on another offer since you didn't make yourself or the CPA network money on
that particular offer.
Once you are consistently earning money with a particular CPA network, you
shouldn't have any problems asking for a raise on any offer available that is
set at $2 or above.
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to Table of Contents
Case Studies - Live Campaigns
This will be an ongoing thread of live campaigns in different niches that I
have setup on my own that you can learn from. Not every single one of my
campaigns have been profitable and actually I've had many more losers than
actual winners. However, I learned from my mistakes and by seeing live
examples of my campaigns, you can learn too without having to burn up or waste
money like I did. How do you determine when a campaign is a loser or
winner? Spotting a winner is easy as it will usually make money the first
day you try it out. My rule is that when I have a campaign that has lost
money for three consecutive days, it's time to pull the plug and declare the
campaign as a loser.
Here are some examples of real life campaigns that I've done in the past
that were losers.
1. Make Money on eBay Campaign
For this campaign there is a popular product out there just about on every
CPA network that has a product that will show the user how to make money on eBay.
Typically the user will be able to get a free trial to the product and just have
to pay around $5.95 for shipping and handling. The user will need to
cancel within 2 weeks or they will be billed every month around $40 for the
added service the product provides. Usually getting a lead for this offer
will pay out around $32 or so. I thought it would be a successful campaign
because the landing page of the offer was very good and the user only had to pay
$5.95 to try the product and I would make $32 just for the user trying it out.
I setup an ad campaign on Adwords and below is a screenshot of my results
from about three days of promoting the product. I bid on keywords that
were related to the product like "make money on eBay, how to sell on eBay", etc.

You will see that it cost me almost $20 over the three days with only 28
clicks to the offer. I didn't get any leads at all for this particular
offer for the three days, so I called this campaign a loser and moved on to
something else. I might of gave up too soon on this offer as it only got
28 clicks or I could have lowered my cost per click to see how it would perform,
but as I said earlier, I only give a campaign three days to determine if its
going to be a winner or loser.
For this offer, I simply setup my ad on Google Adwords and then directed the
user to the CPA offer and if I built a landing page to make a review site out of
a couple different make money on eBay products, that might of made a difference.
2. Credit Cards Campaign
For this campaign, I picked out an offer on a CPA network that would pay out
$25 for each credit card application that was filled out on their website.
The user didn't have to be approved, they just needed to fill out some
information to apply for the credit card. I thought this would be a winner
because it didn't cost the user anything and just for them to fill out a form, I
would get paid $25.
Just like I do for testing out new campaigns I setup an ad on Adwords
advertising a Discover Card that the user could apply for. You will see I
only got 10 clicks and spent $37.73 and didn't get any leads.

It was easy to declare this campaign a loser just after a few hours because
it already cost me almost double what I would of made for getting a lead.
I always test out new campaigns using PPC because I know that I will be able
to get instant traffic to my offers as I always want to find out my results
right away. Sometimes I will write articles or get free traffic using my
free methods, but usually I'd have to wait a day or more to find out my results
and I am not always able to get the traffic I want right away to evaluate my
results. The problem that I saw with these two loser campaigns is that I
was paying too much for clicks. These two niches are very competitive with
a lot of advertisers which means that I will have to pay a high cost per click
to get my ad visible on the first page to get traffic.
If I were to test out these campaigns again, I would only use free traffic
methods since I wouldn't have to worry about spending too much money on PPC.
My lessons learned from these campaigns are that if you are going to try and
promote CPA offers that are in highly competitive niches where the cost per
click on keywords are very high, you should try free advertising methods.
In my successful campaigns using PPC I am able to spend around $.10 a click
which makes the campaign profitable for me.
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to Table of Contents
Do's and Don'ts of CPA Marketing
CPA marketing is one of the hottest ways to make money online and is going to
be the future of where advertisers put their money to pay affiliates to get
leads for them. One of the reasons that it's been so successful is that
each CPA network has a dedicated affiliate manager that is willing to work with
their affiliates one on one and helping them succeed in meeting their revenue
goals. With that being said, you need to be aware of a few important
things when you are signed up with the CPA networks.
The most important thing that I can't stress enough is never ever get any
leads by blackhat marketing. If you don't know what blackhat marketing is,
the term basically stands for obtaining leads and money incorrectly. For
example, let's say that you are promoting an email submit offer that pays out
$1.50 for each email address that gets submitted to the offer. One popular
way that blackhatters market these email submit offers is they advertise on a
dating site indicating the person looking to meet someone should enter their
email address in to get signed up and be contacted by a large number of people
looking to date them. This is a hypothetical example, but the main point
I'm trying to get across is that blackhat marketing is misleading the consumer
or tricking them to submit their email address so you get credit for the lead
and then not giving them the information as advertised in return.
There are a lot of people and even websites out there that advertise they
make $50-$100 a day using blackhat marketing techniques and I don't understand
why anyone would want to venture into this method as it's not going to help you
in the long run. If you are looking to make a few dollars in the short
term, that's what blackhat marketing is for but I don't endorse that at all.
In the long run your CPA network accounts will eventually get banned and you
won't be able to make money with them on legit offers ever again.
What you should do is read or skim all the newsletter emails that you get
from the CPA networks. I'm signed up with dozens of networks so I
definitely don't read them all, but I do read the newsletters from the top
networks in which I make the most money with. Usually in these emails,
they will give you the top performing offers that their affiliates are making
the most money with. As I indicated in a previous chapter there was an
email offer that was converting very well that was advertised in the newsletter
that I wasn't aware of and I tested it out for myself. Currently this
particular offer is making me anywhere between $15-$25 a day profit
consistently! That's an extra $600 in revenue that I'm receiving just
because I read the newsletter and followed up on testing out the high converting
offer myself!
You should also keep in contact with your affiliate manager as they can pull
a lot of strings for you in regards to getting you raises on particular offers,
faster payouts, etc. Make sure you sound professional in your emails back
and forth as the affiliate manager will take you seriously and if you are making
money from their network, they will treat you as a first class affiliate!
Back
to Table of Contents
Incentive Offers
There are a lot of websites out there making money through CPA incentivized
offers which basically offers the user completing the CPA offer something in
return for their participation. For example, let's say that I am running
an offer for NetFlix that is labeled (incentivized) and I get paid $20 for a
user signing up for a free trial.
I can offer the user something in return for them signing up for the free
trial to NetFlix. The most common incentive that is offered to someone to
complete the offer is cash. Let's say that you are running a campaign to
promote NetFlix and you can advertise to the user something like "$5 INSTANT
REBATE" when signing up for a free NetFlix trial. In this case the user
will need to click on your affiliate link that will lead them to NetFlix and
once they sign up for the free trial, you will get credit for the lead.
Let's say that you get paid $20 for the NetFlix lead, you can pay the user that
signed up their $5 rebate and still have a profit of $15. This is just one
simple example, but there are many different offers that you can "incentivize"
and offer the user something in return for completing the offer.
Everyone typically wins with
incentive offers which is why they are very popular. Here is a breakdown
of how it really works.
A. The Publisher (Company) -
In my example above, this would be NetFlix as they pay a referral or
commission of $20 for example for giving the new user a free trial. They
are happy to do this as they are banking on the new customer to be a long term
paying subscriber for months and years to come which will make them a lot of
money on that referral. Even if only a few people out of 10 continue after
the trial they really only need 1 good subscriber to pay a couple of months to
make their $20 payout profitable.
B. The Affiliate Marketer
(You) -
You get $20 commission for someone signing up for a free trial
(which won't cost the user a penny) in the beginning so this particular
incentive offer is very profitable for the affiliate marketer. To increase
your conversions, you will need to give something in return to the user that
signs up for the NetFlix trial. Typically anywhere from 25-50% of your
commission will work very well. It's easy to pay the user as I typically
just send them the $5 via Paypal.
C. The User -
The person
that signs up for the free NetFlix trial will get two weeks free or one month of
NetFlix service (whatever the promotion is) along with a percentage of your
commission. So essentially they are getting free money since they don't
have to pay a dime to try out NetFlix. That's why these type of free trial
incentive offers convert very well and you can see that it's a win win situation
for everyone!
Back
to Table of Contents
Making Money with Incentive Offers
There are many sites out there where users get paid for completing offers.
Basically, the user will need to complete free trials or sign up to certain
subscriptions and in return the website will pay them cash or give out free
prizes in return. Both parties win in this situation because the user is
getting paid to complete offers and the website is making money from the leads
of the incentive offers. You can see this website as an example of a
website that uses incentive offers to make money.
http://www.directlyfree.com/
To get your own freebie site
setup similar to the one above there is a script that will handle everything you
need to run your own freebie script
here. You can
literally have your own freebie site setup in a day where users can go to your
site, complete offers, and you get paid from the CPA offers that the users
complete. The FSR Revolution script as mentioned above will give you all
the details on how to setup the site or they also offer professional
installation so you can be up and running in no time.
Marketing Your
Freebie Site
The key to your freebie site
once you have it setup is marketing it to get users. The easiest way to do
that is to advertise and promote your site on free forums. There are lots
of free forums out there where users are looking for freebie sites where they
can get paid or earn prizes for completing CPA offers.
Here are a couple good free
forums that you can market your freebie site or just advertise your affiliate
incentive offer links (with no website) on:
1.
FreeLunchRoom.com
2.
Anything4Free.com
3.
FreeIpodGuide.com
4.
ReferralSwapper.com
5.
Freebiesociety.com/forums/index.php
Many of these forum sites are
flooded with traffic and users that are looking to make money completing offers
which is exactly what CPA incentive offers are classified as in part. Once
you go to these forums, you will want to go ahead and register as a user to each
one to start making your posts.
Get familiar with each forum as
they all have different rules and guidelines, so simply read the sticky
posts
and such on each forum. I recommend starting with FreeLunchRoom.com as
they are the largest freebie forum with the most traffic and users.
Once you understand the
rules/guidelines of each forum, its time to start posting your offers as a new
thread in the forum in the appropriate category. You will see the term
"going green" a lot which means that you offer someone a certain amount of money
for them to complete an offer. So for instance, you can make a new thread
in the FreeLunchRoom.com for an incentive offer such as NetFlix Free Trial - Go
Green for $10 as your title. In the post, explain to the user that they
will need to sign up to the NetFlix free trial offer under your affiliate link
and you will pay them $10 upon signing up. Once the user signs up and you
get credit for the $20 lead from your CPA account, the user has "gone green"
which means they completed the offer under you affiliate link, and you are now
entitled to pay them $10. For just one user "going green" on your offer,
you made an easy $10 profit.
By marketing your incentive
offers on forums you can direct people to your website and get them to complete
the offers that way so you get traffic to your website which can lead into more
completed offers for return visitors coming back. Otherwise if you don't
want to spend the money on the incentive script and creating a website, simply
giving the user a direct affiliate link will work. You want to make sure
that when you send a user an affiliate link for and offer to complete that you
use the subid with something that you can track the user with so that you know
exactly if that particular user has completed the offer. When multiple
users are completing your offers, this will come in handy. If you are not
familiar with subid's you can login to your CPA network and it will show you how
to set these up as each network is a little different.
Back
to Table of Contents
How to Get on the 1st
Page of Google Free in 3 Minutes
One
of my favorite ways to get instant traffic and leads
from CPA offers is to search through the hot trends
daily from Google and see what people are searching
for or stay up to date with current events.
With the recent death of Michael Jackson, there was
a ton of media coverage and people searching for
various information on Michael Jackson which I
thought I could take advantage of. With all
the hype of the memorial service for Michael Jackson
that was going to be aired live on television, I was
going to focus on this as my starting point.
With
this technique, I use article marketing to get in
the first page of Google fast for various keywords
and have my affiliate link to a CPA offer that
relates to the article I'm writing. I also can
send traffic from the article to my website in which
I can use the content unlocker and earn leads that
way as well. For this particular example, I am
going to use the content unlocker to show you how I
made money from the Michael Jackson current events.
It
was the morning of July 7th 2009 and the memorial
service for Michael Jackson was scheduled for that
afternoon, so I wrote a quick article on
ArticlesBase.com about Michael Jackson along
with some information on the memorial. The key
is to target certain keyword phrases that you want
to rank high in the search engines for. In my
particular case I was going to target ranking high
for people searching for the keyword phrase "watch
michael jackson memorial service online" as I
figured that since this was on during the week the
majority of people were going to be at work and
wanted to be able to stream it live from their
computer. Within my article, I put several
links (ArticlesBase.com allows 2 within the body of
the article and 1 in the resource box) all linking
to my website where I had my content unlocker setup.
The
key to this technique is to target the title of your
article with the keyword phrase you want to rank for
and also include some of those keywords within the
description of your article as shown below:

Google loves article directories such as this one so
you can expect to get high rankings very quick for
longer tail keyword phrases like this one. I
checked my results in Google for the keyword phrase
I was targeting and found that my article showed up
in just 3 minutes from when I submitted it. I
didn't do any bookmarking or getting back linking of
this article as it just ranked naturally because of
the way that Google indexes article sites fast.

Once
the user clicked on my link within the article that
shows them where to stream the memorial service
online, it will direct them to a page I had already
setup on an existing website I had to stream the
service. I added the content unlocker code
from InstantDollarz.com to lock the page so the user
had to complete a survey to get access to the live
stream.

After the user completes the survey the page will
unlock and once they click on the play button it
will direct them to a news website where they can
actually watch the live stream so it's a win-win
situation for both of us. With hundreds of views in
just 1 day, I found that I had received several
visitors to my site that converted into leads and
easy money. The whole process only took me
about 30 minutes to write the short article and
setup my content unlocker page on an existing
website I had.
Back
to Table of Contents
Making Money on Forums
A quick way to get a lot of
instant and free traffic is to advertise on popular forums where you can
incorporate certain CPA offers that match the forums description. This
type of method you need to be cautious of, because when you contribute and join
a new forum that is very popular and gets a lot of traffic you really need to
provide some value in your posts and don't just spam the forum with your CPA
links.
In this example, I'm going to
show you how I found a CPA offer on Azoogle that the user can get Free MP3's
they can download to their computer. It's a simple one field offer that I
found on Azoogle that will pay $0.75 for each person that submits their email
address to register to the site where they can download their free MP3's.

Once I have my offer picked out,
I needed to create a simple landing page on my own domain name to advertise the
offer. You could also just use a domain name that is related to the offer
and redirect it to your affiliate link. You need to either have your own
domain name or landing page setup because you can't simply post your affiliate
link in the forum.
In my case I registered the
domain name MP3sUnlimited.info (Only $2.99 for .info domain) in which I setup
the simple landing page with a link on that page to the CPA offer. I got
all the images directly from the CPA offer so it was easy to setup. I
setup a landing page in case I wanted to ad other ways to earn money from this
one page site instead of just sending all the traffic directly to the CPA offer.

Once
I have the landing page setup, it's time to post my
link on a freebie forum. Freebie forums are
great because they get a ton of traffic where users
are ready to get anything free they can. The
freebie forum I used for this example is:
http://forums.moneysavingexpert.com/
At
first, I had to register to the forum and then I
posted my link in the Freebies section of this forum
that is getting a lot of views as you can see below:

I
put in a simple title in with my ad and linking to
my website as seen below:

I
suspect this offer should do very well because the
user can really get 3 free MP3's as I tested out the
offer myself and I advise you do the same when
selecting a free offer to test to make sure it's
really free so you don't get any complaints from
other users in the forum.
There are hundreds if not thousands of freebie CPA
offers that you can browse through and use this same
technique to advertise on this forum or any other
freebie forum.
Here
are a couple of the top freebie forums:
http://forums.slickdeals.net/
http://www.bigbigforums.com
http://www.spoofee.com/forum
To
find a list of other freebie forums, simply google
the keyword phrase "freebie forums, free stuff
forum, etc." Register to each one of these and
try to make a couple of contributions and posts to
the forum before you simply post links to your CPA
offers. The more posts you have, the more
credible you are to the forum and the more likely
users will trust you in clicking on your freebie
link that eventually directs to your CPA offer.
Back
to Table of Contents
Real Life Profitable Campaigns
In
this section you are about to see first hand my
exact profitable campaigns that have been earning me
hundreds of dollars in revenue per day. Surely
you can copy my success and start your own campaigns
in these same areas, but most importantly my goal in
this section is to get you to think about all the
other possibilities out there by using these
techniques on other offers and niches.
I
will be giving away my best kept secrets on making
great money with CPA marketing and you may have
heard of some of these techniques, but I assure you
I've probably got some new ideas and methods that
you can use to start your own campaigns and copy my
success.
Back
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Ringtones Campaign
If you haven't heard yet, making money promoting ringtone CPA offers is one
of the hottest niches around and some affiliates are making thousands of dollars
per DAY in leads. There is a time where I made close to $1,000 profit in
one day. Almost every CPA network has ringtone offers available where the
user simply needs to enter their cell phone number and confirm a pin number they
receive to get ringtones to their phone. The user does not need to have a
credit card to get ringtones, but typically they will sign up for a $9.99
subscription added to their cell phone bill where they can get new ringtones
each month.
I've gotten as high as $20 per lead for ringtone offers. They convert
very easily because the user simply needs to enter their phone number and
confirm a pin number for you to get credit for the lead. However, making
money promoting ringtones has gotten harder as of late because the FTC and other
agencies are cracking down on the ringtone advertisers if they are not promoted
or marketed properly. Many affiliates in the past were promoting "free"
ringtones when really the user will be paying around $9.99 per month for the
ringtone subscription. In today's market that means that there are
stricter rules and it's a lot harder to advertise and promote ringtone CPA
offers. With that being said, there is a lot LESS competition in this
niche. Some affiliates simply don't have the time and energy to comply
with all the rules when advertising ringtone offers, but in my case I take the
time to advertise correctly as I know in the long run my ads will continue to
make me money.
I run my ringtone campaigns a couple of different ways to maximize my traffic
and revenue. I make the most money from promoting the offer through pay
per click advertising on Google and Yahoo, although I do article marketing as
well to get more free traffic. The first way I will show you how I promote
my ringtone offers is through pay per click advertising through Google.
The first thing you need to do is find a ringtone offer and as I mentioned there
are hundreds of them. One of my favorite offers is Thumbplay and
SendMeMobile which allows me to send my traffic to hundreds of different landing
pages so I can target my ads and traffic. This is one of my secret
techniques which is also one of my most profitable campaigns; targeting my
ringtone traffic! For example, there are literally thousands of different
popular songs out there that people are searching for as ringtones. I
setup hundreds of different ads for each song that all send the person to the
landing page of that particular song.
You might be thinking it's a lot of work to setup an ad on Google Adwords for
hundreds of songs, which it is at first, however I found it's the most
profitable for me. You see there are a lot of lazy affiliates out there
that promote ringtone offers under the keyword "ringtones" which gets thousands
of searches per day. The only problem is that there is a lot of
competition for this keyword so you will be paying a lot of money per click to
get your ad noticed at the top of the search. Instead I focus on smaller
keywords which I can rank #1 for and pay very little cost per click because
there is hardly any competition.
As an example, I will show you a live campaign I have going for the ringtone
song called "Just Dance" by Lady Gaga which has been #1 on the U.S. charts for
many weeks straight. When I search for: just dance ringtone in Google you
will see my ad show up #1.

I'm only paying around $.09 per click as opposed to around $.50 per click for
the number one spot for the keyword "ringtones". Now this ad doesn't get
me a ton of traffic, but as I setup different ads for hundreds of songs it all
adds up to a substantial amount of clicks per day to all my ads combined.
When a user clicks on this particular ad I have a targeted landing page for each
song I advertise on as seen below. You will notice it's very simple and
user friendly as I want the user to immediately click on their particular cell
phone carrier that will direct them to the CPA ringtone offer I'm promoting.

Once the user selects their carrier, they will be directed to the CPA offer
and in this case, it's sending them to a page where they can preview and
download the exact song that I am advertising on which is Just Dance by Lady
Gaga. My conversions are very high with this marketing technique because
all my traffic is targeted to exactly what the user is searching for.
That is one of the biggest keys to success in Internet Marketing and that has
made me very successful in all of my campaigns. You will see that all the
user has to do in order to download the ringtone they are searching for is enter
their phone number, agree to the terms, and confirm the pin number they receive
back as an instant text message.

I repeat this process for hundreds of other songs by creating a separate
landing page for each song/artist, and a separate ad on Google and Yahoo.
I use the same landing page template over and over again, just simply change the
heading of each one to target the exact song I'm advertising on. Once the
landing page is setup I create the ad on Google and Yahoo with the song
title/artist name as the headline. There are only a couple of ringtone
offers where you are able to send your visitors to the exact song/artist you are
promoting and SendMeMobile & ThumbPlay are two of them that I have used in the
past. Otherwise, if I were advertising on keywords that are more in
general like "ringtones" or "download ringtones", I would send them to a landing
page from a ringtone offer below that doesn't target any specific song names:

Another way to get traffic to my ringtone offers is to setup ads on
USFreeAds.com which I've gotten a lot of free traffic from the ad ranking high
in Google. For example another popular song that users are searching for
as a ringtone is called "Right Round" by Flo Rida. You will see a sample
ad that was placed on USFreeAds.com which directs users to the CPA ringtone
offer:

You will notice that there have been over 3,321 people that have viewed this
ad and that is because it ranks in Google as #2 for the keyword "right round
ringtone". This is all free traffic which you can setup over and over
again for hundreds of different songs. It's easy to rank high in the
search engines for song / artist names because there are not too many websites
that are optimizing this keyword phrase as opposed to ringtone keywords in
general.
Combining pay per click advertising and free advertising targeting song names
and artists allows for lots of traffic and leads. The average payout for
someone that signs up for the ringtone offer is about $15 so it's a nice payout
that has converted for me very well for years now.
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As Seen on TV Products
This is another one of my favorite ways to earn money with "As Seen on TV"
products. You've probably seen commercials or infomercials on TV for
products like: Cash4Gold, ShamWow, Snuggie, etc. just to name a few. Many
of these companies will allow CPA networks to have affiliates promote their
products online. They usually offer a generous commission percentage for
the sale of their product or just by getting a lead for someone filling out a
form on their website.
There is usually one big restriction on promoting these "As Seen on TV"
products is that you cannot bid on their name or trademark in the search
engines. So for example, if I was going to promote the ShamWow product, I
could not setup a Google ad campaign and bid on keywords like "ShamWow" "ShamWow.com",
etc. Sometimes companies will have a restriction where you can't outbid
their ad campaign. So for instance if that was the case for ShamWow and they had
an ad on Google at the #1 spot, I could not outbid them on my keyword bids to
takeover the number 1 spot. I could still advertise on Adwords for their
keyword "ShamWow", just not by outbidding them so my ad appears above theirs.
The one big loophole that I call it with restrictions on "As Seen on TV"
products is that the restriction is you can't "bid" on any keywords for the
product name or trademark. For me, that immediately throws out all PPC
campaigns because those require me to bid and pay for keywords. However,
what that does not imply is getting your website, article, blog, etc. in the
search engine organically without using PPC. Since the competition on
keywords of product names like "ShamWow", "Snuggie", etc. is not as big as
keywords like "towels" or "blankets", its usually easy to rank in the first
couple pages of the search engines by optimizing the product name keywords on
articles, websites, blogs, etc.
To promote my "As Seen on TV" product, I first found one in Azoogle and read
the description of the campaign.

Interestingly enough, it doesn't say anything about using their name "ShamWow"
in your campaigns, however it does indicate you can't use search traffic which
would be the same as PPC in this case. However it does say that you can
display a web banner, email, incentive, and text links are okay. For this
campaign, I'm going to write an article about the ShamWow reviewing it. To
get my content for the article, I simply search on Google for "Shamwow review"
and I find dozens of website that review the product. Taking some of this
content, rewording it, and making it my own, I have enough content to write my
own article and review.
I write and publish the article on ArticlesBase.com using all the techniques
I've listed about writing articles in a previous chapter. I cloak my
affiliate link in the article that leads to the ShamWow website where users can
get a good deal on the product. The offer indicates text links are
allowed, which is how I'm advertising this offer.

After submitting my article, I get a couple backlinks (explained in another
chapter) so that I can try and rank high in the search engines for the keyword "ShamWow
reviews". After a week or so my article begins showing up in the search
engines in the first couple of pages (Google & Yahoo) which is why you can see
I've had over 350 visits in just a couple of months so far. I am getting
search engine traffic to the CPA offer however it's an article in which I have a
text link there which was permitted in the offer.
I've already gotten a few leads at $12 each from just this one article that
only took me about 10 minutes to setup and submit. The great thing about
this particular campaign is that it's setup as a "set and forget", which means I
wrote the article and forget about it. I don't have to pay for any of the
traffic as it all comes free from the search engines and it will continue to
make me money month after month on autopilot.
I typically do this over and over again with all sorts of "As Seen on TV"
products, and another example is for "Cash 4 Gold". All I did for this
campaign was setup an article review just like I did for ShamWow and it ranks
very high in the search engines for keywords like "Cash 4 Gold Reviews".
It's getting a lot of free traffic and making me money every month without me
having to do anything at all.

The important thing that you must follow is the campaign instructions for
each particular offer. If you violate the terms of the offer, you are in
jeopardy of having any leads you generated taken away from you by the CPA
network, so it's not worth trying something that is restricted. For
example, if an offer like ShamWow does not allow any search traffic that means
you cannot have a website setup with your ShamWow affiliate link and promote it
using pay per click advertising. Articles get their main traffic from
people that browse the article site and if you're lucky enough it will show up
in the search engines which will get you more traffic. As I said before,
this technique is kind of a "loophole" to the campaign restrictions, but each
one will have it's own guidelines that you should follow.
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Making Money with the Content Unlocker
Adding the Content
Unlocker to Your Website
This is a fairly new concept in CPA marketing and there are a couple of CPA
networks that have a content unlocker feature that you can use on your own
websites. The content unlocker is a way to block content from your site
until a user completes a survey (which you get credit for the lead), and then
the user will have access to your site content. The content unlocker
feature is great for sites that have content available like wallpapers,
streaming videos, etc. I suspect that this type of marketing will continue
to be popular in the future and more CPA networks will adapt to this feature.
Basically, all of these types of offers allow incentive marketing which means
that the offer allows users to complete their offer in return for something.
I'm going to give you three live examples of how I'm using the content unlocker
on two of my websites that are making money each day from it. First there
are only two networks in which you can implement this feature on your own
website. CPALead.com
(my top recommendation),
InstantDollarz.com,
or
PerfectTracking.com all allow you to copy a line of code from their site in which you paste on your
website. Using the content unlocker features means that you need to have a
website with good content on it that a user will actually spend the time to fill
out a survey to get access to your content.
In my first example, I am going
to show you how I created a website where people could get access to free
ringtones. You need to make sure there are enough people searching for the
free content that you will be giving away and I found that there over 100,000
searches per month for free ringtones. What I did to setup this site was
hire someone to create a basic landing page for me that users would get to
before they got access to the free ringtones that I will be offering to them.
It's a very basic and
clean layout for the user to click on any of the red
buttons that will lead them to the content unlocker. Later on, I will show
you another website I setup using WordPress that didn't cost me anything.
The page below is my simple home
page or landing page that I send my traffic to as you will notice it's clean and
contains "hot" buttons for the user to continue on.

Once the user gets to the next page, they will see a pop up window that locks
the page so they cannot click on anything until they complete a survey.

You will notice that in the blue pop up window the user can select from a
number of different surveys all of which are different CPA offers that I will
get credit for a lead once they complete the offer. When the user clicks
on a survey from the list and then completes the necessary information that is
required from that CPA offer, it will automatically unlock my website for them.
After the user is able to get access to my site, I direct them to the "members
area" or a page where the user can get the content they requested (free
ringtones).
The blue pop up window that
contains the surveys the user has to complete is a simple line of code that I
add to my second page of my website where I want to lock the page. It
explains to the user that they need to simply complete a survey in return for
access to the site. The key is to make sure that the information on your
second page where the pop up content locker displays has good content and hot
buttons so that it will entice the user to complete a survey. In this case
I have a HUGE link that says "CLICK HERE TO ACCESS THE MEMBERS AREA", which
tells the user they are very close to getting access.
You might be thinking that many
people would just click the back button and look elsewhere on different websites
for free content. This might be the case with some, but as this technique
has proved to work very well for me, I've found that if you have a solid landing
page with the right content and hot buttons, the user will be happy to simply
complete a survey in return for the free content. Users don't want to
search all over the Internet for lousy content, so if your site has everything
they are looking for, it's not a problem at all for them to complete the survey
and get access.
You can see this content unlocker work live by visiting
the site here:
http://unlimitedringtonez.com
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How to Setup Up Your Content Site
So in my website example above
in the ringtone niche where did I get the free ringtones that I am advertising to the user?
I don't actually host or have any ringtones on my site, but instead I have a
directory of websites that do offer free ringtone content that I put in a list
for the users as you can see below:

When the user gets access to my content after they have completed the survey,
they will see the list of sites that offer free ringtones. I've already
done the research myself in only listing sites that offer free ringtones and
weeding out anything that the user might have to pay for. The most time
consuming part in this whole process is finding websites out there that actually
offer free ringtones. I find that it's
the easiest to link to other websites that offer the free content as then you
don't have to start from scratch in finding different ringtones to put on your
own website. Can the users find these sites on their own? Sure they
can find every single one of them, but it took me hours to put together a good
database of these sites and my users will be happy that they can come to one
location to see all of these sites.
To see how the whole process of the content unlocker works, you can go to my
live site below:
http://unlimitedringtonez.com
Step by Step Process
Here's a detailed example using
another free content site I have explaining the process more in depth.
I am also going to show you how
I setup your free content site using WordPress as this method didn't cost me
anything to setup my design since I used a free template that WordPress offered.
Again, you need to find a niche
where there are lots of searches on the particular keywords per month so that
you can get lots of traffic to your website. I did some more keyword
research and found that "tattoo designs" were highly searched for in many
different keyword combinations such as lower back tattoos, tribal tattoos, etc.
I know that there are a few top selling Clickbank tattoo design products out
there so that tells me that people are buying this guide which means that almost
anyone would rather get similar content for free instead of paying $35 for an
ebook.
The first thing that I do when
setting up a new free content site is to search for websites that actually
provide free tattoo designs with pictures, categories, etc. The easiest
way that I do this is simply perform a google search for various keywords like
"Free tattoo designs"

I will then click on every website about 3-4 pages
deep into the Google results and then make a list of the sites that are easy to
navigate and contain a variety of free tattoo designs with images and such.
What I don't want to include is any site that expects the user to sign up and
pay for something. For example, in my search, I found this site that
contains lots of categories and images of different tattoo designs so I will
make sure to bookmark this site that will be added to my free content directory
for my users.

Typically I want to get about 10 good solid
websites that have a variety of tattoo designs, images, and quality content to
provide to my users. The research will probably take me a couple hours at
most to get the right sites ready to be put into my free content directory.
Once the research is done, the hardest part is easy, and all I have to do is
setup my website using WordPress.
The next step is to purchase a domain name
which I use
GoDaddy.com in which
I always try to make it keyword rich meaning that the keywords that I am trying
to target and get traffic to will be part of my domain name. This will
help for both organic search engine traffic and pay per click traffic to make my
domain name bold for my keywords I'm bidding on. So in this example I am
targeting the keyword "free tattoo designs" which I registered MyFreeTattooDesigns.info for my domain. I sometimes register .info domains
a lot because they are the cheapest and I haven't found that .com vs. .info
domains convert into more clicks comparing the two when using PPC to promote my
site.
Once I have my domain purchased, I will setup my
hosting account which is
HostGator since you can host unlimited websites and domains with one hosting
account for a low price. With HostGator I can also have WordPress
installed automatically for me within the control panel of my hosting account.
After WordPress is installed, then I will need to
add the content to my website. In WordPress, I will add a new page that I
can put my content on so that when users complete a survey to unlock the page,
they will be directed to the directory of all the free tattoo websites.

When adding my free content page, all I need to do
is copy all the websites I found during my free tattoo design research and paste
them into my WordPress page:

The key in this technique is to put a CPA offer at
the very top to get as many visitors to click on this offer as possible to get
credit for leads. The CPA offer must be similar to what your audience is
looking for and in my case I found a CPA offer from GiveTattoos.com that will
give a user a $500 gift card towards a tattoo. All I need is for the user
to submit their email address and I will get paid $1.40 per lead.

To maximize my revenue even further, I add links to
Tattoo affiliate programs that are on Clickbank at the bottom of my free content
page. I could also add adsense to this page as well to earn even more.

After I have my content page
created, I will publish it from WordPress as this step is now done. The
next step is to create your landing page and then your teaser page that will
have the content unlocker on it. For my landing page, I want it clean and
simple for the user to easily click to my teaser page that will display the
content unlocker.
You can see on my landing page
below, it's very basic with a couple tattoo images which you can get at
istockphoto.com for cheap or you can also take images from any affiliate
programs you are promoting. For instance, I have a link to a Clickbank
product that I'm promoting in my free content directory as a sponsored link so
it's okay to use this image on my site. You will see the link "BROWSE..."
that the user will click on to access the content unlocker. All of this
was easily setup through the WordPress page editor as it's nothing fancy at all.
The theme is what makes the site look professional.

The final page creation step in
this process is to create my teaser page that will display a few tattoo images
and then a LARGE link that says ACCESS 10,000 MORE FREE TATTOO DESIGNS which is
how you want to get the users attention to complete the survey from the content
unlocker so they can click on the link that will send them to your free content
page. All I need to do on the teaser page is to paste a line of code that
I got from InstantDollarz that displays the content unlocker pop up window
automatically. Then I put a hyperlink where it displays "Click Here To
Access...." that will lead to my free content directory after the user completes
the survey.

The last thing I have to setup on my website is a
privacy policy, contact page, and terms page to make my site look professional
to my users and to Google when I setup my adwords campaign for traffic.
Finally, it's also important to add good content to your site like articles in
which sometimes I will create on my own or simply copy them from article
directory sites which you can also do as long as you include where you got the
article from and include the author's resource box. I use the same
generic privacy policy, contact page, and terms info on every site so it's just
a matter of copying the text and pasting it into my site.
Finally, it's time to select a design for my new
WordPress site. I usually find free WordPress templates or themes that I
can use in many different niches at:
http://wordpressthemesbase.com/ All I need to do is download a theme I like
here, upload it to my WordPress site, and then activate the them within
WordPress. This completes the setup and later on if this website proves to
be a successful campaign, I will want to add new content and posts to the site
to keep it interesting for my visitors and increase my search engine ranking.
As you can see there isn't much
to setting up your free content site and once you do your first one, you can do
this same process over and over again in different niches. The whole
process might take a couple of hours, but once you have your site setup, it's
ready to make money instantly!
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How to Get Traffic to Your
Content Site
To get traffic to my website
using the "free ringtone site" as an example, I
use pay per click advertising through Adwords and Yahoo to get the majority of
my visitors. I have a PPC campaign setup that gets me hundreds of clicks per day
in this free ringtone site example. I'm spending about $.06 per click which means
I need to make more than this amount for each visitor to my site in order to be
profitable. I bid on keywords like "free ringtones, free ringtone, etc."
as these have a lot of search volume.
So for example, when I first
started this campaign I monitored the results daily and I will compare my stats
of my Adwords campaign to my CPA network to see if this will be a profitable
campaign or not. Looking at one particular day 4/22/09, you will see that
I spent $133.78 on ad costs which got me 2,277 clicks to my site. I
averaged about $.06 per click which is dirt cheap to get that many visitors to
my site.

Now I login to my InstantDollarz
account to see how many of these visitors converted into leads. As you can
see below I had 1007 of my visitors click on a survey to complete and then 154
of those visitors converted into a lead for me. The overall result was
$198.21 of revenue. I can tell a few things from comparing these stats.
First, I know that less than half of my visitors didn't even click on a survey
so that tells me that I could make some improvements to my landing page to
entice the user to get to the page where the content unlocker is shown to the
visitor. Second, I know that of the visitors that did click on a survey,
about 15% of them converted into a lead for me which makes my EPC or earnings
per click at $.20. This tells me that each visitor that I send to my site
that clicks on a survey is worth $.20 in revenue to me. That means that I
usually try and pay less than .10 in pay per click charges to be profitable and
even less than that since not every visitor clicked on a survey.

This might have sounded very
confusing to you, but the end result is that this particular site on this
particular day made me a profit of $64.43. The only thing you need to
adjust is the amount you are paying for your clicks to get visitors through PPC
to be profitable. Once a user does complete a survey and I get credit for
the lead, I also have more advertisements in the members area from Google
Adsense and other CPA offers related to ringtones. Basically I'm double
dipping on these visitors which in turn gets me more revenue. So in the
end, on this particular day I probably made a profit of about $75 with
everything on just this one website.
If I were to get free traffic using other methods, I wouldn't have to worry
about how much I made per visitor, but since I'm using PPC, I need to make sure
I don't burn a hole in my pocket without making any money. You could get
traffic using article marketing and other free methods if you don't have any
money or a budget to start with. Usually I will
test out a new campaign such as this one for about a week and monitor my results
each day. It's simple on whether or not the campaign will be successful or
not as I add up the money I spent on Adwords and then see how much I made in my InstantDollarz.com account. Profits or Losses will vary from day to day or
week to week as I've noticed, but overall if its been profitable everyday no
matter how much it makes, it's a success.
I usually stick with using pay
per click advertising to get traffic to my websites because I have found that I
can get dirt cheap clicks to my site very fast and there is usually very little
competition. The reason being that I can get cheap clicks with little
competition as that other advertisers or affiliates don't know how to monetize
or make revenue giving away free content and this gives you the edge in
maximizing your profits!
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Making
Money Using A Squeeze Page
In this next example, it might
not be a new concept to you, however you will see just how easy it is to make
money utilizing it correctly. I am also going to show you how I setup my
free tattoo content site using WordPress as a simple squeeze page instead of
using the content unlocker. In
this technique that I am about to show you how I earn money from one field CPA
offers such as email or zip code submits and maximizing that revenue using a
squeeze page instead of the content unlocker. Instead of the user
completing a survey from the content unlocker (technique 1) to gain access to my
content, I put an opt in form that captures the users name and email address to
access my free content.
After I have my free content page
created and theme setup, I will
publish it from WordPress as this step is now done. The next step is to
create my home page or landing page where visitors will first get to my site.
For this step, I will add another page within WordPress. To earn money
from CPA offers using this technique, I'm going to have my landing page setup as
a squeeze page so that I capture the users name and email address to earn more
revenue by setting up an auto responder to send out emails of related offers
that they might be interested in. So once the user gets to my landing
page, they will simply need to enter their name and email address to get access
to my free content.

I use
Aweber
as my email auto responder service as it's a breeze to set up my opt in form,
send auto responders, etc as all I had to do is paste one line of code into my
WordPress page to get the form you see above. The first email that I
instantly send is to welcome the user to my free content directory of tattoo
designs and also put a link at the bottom of the email of an exclusive offer
they can get $500 towards their next tattoo which leads them to my affiliate
link for the tattoo CPA offer.
For each user that enters they email address into
my auto responder, I automatically have emails
setup to go out every week or so with similar CPA offers to maximize my revenue.
For example, I found another CPA offer that will pay me $.50 per lead for each
user that downloads thousands of free tattoo designs which should convert very
well for my subscriber audience. Just search on your CPA networks for
keywords like tattoos and you will find some offers you can promote. Once
a subscriber is on your email list, you have endless possibilities of more CPA
offers to push their way and typically anything the subscriber can get for free,
the more likely they will sign up and earn you leads for your CPA offers you are
promoting.
The one thing you don't want to
do is send emails daily or unrelated CPA offers or they will most likely
unsubscribe from your list or even claim you of spamming them. I usually
send out emails every two weeks and only with CPA offers that are related to the
niche in which my user can benefit from. You will see that in my next
example I have about 10 auto responder emails setup to my list in which every
single email generates me money which is pure profit since I've already captured
this user and I'm not paying for the traffic anymore.
The last thing I have to setup on my website is a
privacy policy, contact page, and terms page to make my site look professional
to my users and to Google when I setup my adwords campaign for traffic.
Finally, it's also important to add good content to your site like articles in
which sometimes I will create on my own or simply copy them from article
directory sites which you can also do as long as you include where you got the
article from and include the author's resource box. I use the same
generic privacy policy, contact page, and terms info on every site so it's just
a matter of copying the text and pasting it into my site.
Finally, it's time to select a design for my new
WordPress site. I usually find free WordPress templates or themes that I
can use in many different niches at:
http://wordpressthemesbase.com/ All I need to do is download a theme I like
here, upload it to my WordPress site, and then activate the them within
WordPress. This completes the setup and later on if this website proves to
be a successful campaign, I will want to add new content and posts to the site
to keep it interesting for my visitors and increase my search engine ranking.
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Promoting Your
Squeeze Page Site
Now that I have activated my theme, I have my new
site ready to promote in which I will need to setup my Google Adwords campaign.
I always select a new ad campaign and then setup my ad based on the high volume
keywords at first so I can get some instant traffic and monitor my results.
So I will focus on the keywords like "free tattoo designs" and then bid around
$.05-$.07 per click. Once I find out that my website is profitable then I
will setup separate campaigns to drill down into smaller keywords like "lower
back tattoos", "tribal tattoos", etc. to get even more traffic.
I setup my ad that directs to my
home page and only using the keywords that are relevant to my landing page in
which I got a quality score of 10/10 which is the highest Google can rank your
site. This means that Google found my website to be relevant to the
keywords I was bidding on. That's why it's important to only bid on
keywords that are relevant to your landing page.

You can see my simple WordPress website with my
free theme that looks professional and fits my niche very well below:
http://MyFreeTattooDesigns.info

Overall this website probably took me about an hour
to put together after I completed my research in finding the free tattoo website
to add to my free content page for my users.
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Using the Content
Unlocker on Forums
Another way that I have made money using the content unlocker is to give away
a free ebook on popular webmaster forums. Everyone loves free stuff,
especially if its good content. You can either write your own short report
on a "how to" item like how to get free traffic to your website, how to build a
squeeze page to capture email addresses, etc. Or you can simply purchase
an existing product or ebook that has already been created and written instead
of writing it on your own. In this example, that's exactly what I did is
purchase an ebook from someone on "How to Generate Traffic and Dominate the
Search Engines".
There are many PLR products out there, which stands for private label rights
meaning that you can purchase the rights to a product that is already created
and either sell or giveaway the product yourself branding it as your own.
PLR products are usually a lot cheaper than trying to have your own created by
someone. There are usually lots of PLR products that you can purchase
yourself in a variety of niches on the Warrior Forum located here:
http://www.warriorforum.com/warrior-special-offers-forum/
Once you have an ebook that you are ready to give away for free, you can post
this in a popular webmaster forum that I use often called
Digital Point.
There is a category in this forum called "Freebies" where people are giving away
ebooks, reports, scripts, etc. for free. This forum gets a lot of traffic
and views from people looking to get free content. For my ebook, I setup a
thread indicating I am giving away my free traffic strategies ebook. It's
important that I list some details about the ebook such as how many pages it is,
some of the topics, etc. so that it draws interest from many users on Digital
Point. At the end, I indicate that the ebook is free, all I ask is that
you complete a simple survey to get access to the download link.
Many people that list their ebooks and other content for free in this section
sometimes ask the users to sign up to their newsletter so they can build their
email list in return for giving away a free product. In my case, I'm
having the user complete a short survey using the content unlocker and will earn
a lead for each time someone completes the survey and will then only get access
to my download link for the ebook. In most cases, the majority of users
will not have a problem filling out a short survey in return for something of
value. The traffic strategies ebook is 37 pages long and goes into detail
on some good traffic techniques that the users can apply and achieve results.
As long as you offer a quality ebook, report, etc. for free, there will be
plenty of users jumping all over your offer as I have already seen in my freebie
thread on Digital Point. You can see a live example of how I setup the
thread
here. You will also notice that I've gotten great reviews on the ebook
and users mentioning they have no problem filling out a survey to get access to
the ebook. This technique is a great way to earn money using the content
unlocker as it's all free traffic that you are getting.
It's important to monitor your freebie thread at least daily to see how many
new people requested the ebook so that you can private message them the link.
I also get a lot of private messages myself for people that are requesting the
free ebook. I usually just setup a simple template that I send out to each
person that requests the ebook which looks something like this:
"Hi,
Thank you for your interest in my free traffic strategies ebook. Here is the
download link below:
http://secrettrafficplan.com/download-LINK-HERE.html
The ebook is going to sell for $27 but free to a limited number of people and
all I ask if you complete a short survey on the page.
Your feedback would also be appreciated.
Thanks!"
The download link above is where I put in the code for the content unlocker.
So this link actually has the link for where they can download the ebook, but
the user cannot get access to it until they complete a survey and I will get
credit for the lead. You can use this technique over and over again by
using different types of ebooks, how to articles, scripts, etc. Create
your own product or even purchase PLR products that you can typically get cheap
on the Warrior Forum and make your money back soon after you post your freebie
on Digital Forum in return for completing a survey.
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